Sudsina & Associates, LLC - Financial Advisers

Frequent Questions

Q: Who typically uses a Financial Advisor?

A: The use of financial advisors is widespread in throughout the United States. In some cases this is because state laws prohibit negotiated debt sales for certain types and sizes of issues. In these cases. financial advisors are engaged to prepare the debt issue for a competitive sale. Otherwise, financial advisors are engaged to assist issuers by guiding the issuance process from inception to closing, while remaining independent during the pricing process.

Q: How can a Financial Advisor help an issuer lower its borrowing costs?

A: There are various costs of issuance related to every bond and note sale. Typically a number of firms provide these services. A financial advisor can help keep these expenses low by independently requesting bids from each service provider. In some cases the services are fairly generic, therefore, it is a simple matter of the lowest bid getting the work. In other cases, for example, underwriters, the firms competing for the issuer’s business have varying capabilities. In such cases, detailed interviews are typically conducted to fully examine the attributes of each prior to making a final selection. In both cases, putting service providers in competition with one another always produces the best level of service in a cost effective manner.

Q: If I engage a Financial Advisor, must I sell my debt in a competitive sale?

A: No. Certain issues, due to size or complexity, are better sold in a negotiated sale where the underwriter, or underwriting group is selected in advance of the sale and participate in the preparation of the issue for market. Other, smaller or more straight forward issues can be effectively sold by way of a competitive sale. See the GFOA recommended practices for selecting a method of sale at http://www.gfoa.org/services/rp/debt/debt-selecting-managing.pdf.

Q: Is my access to up to the minute market information better with a Financial Advisor or an underwriter?

A: In today’s world of instant information dissemination, financial advisors have equal access to market data and trends. With the arrival of the internet, the same services that underwriters have had exclusive access to over the years are now widely available to FA’s and the public at large. Pricing wires, current sale results and generic scales for the full range of credit quality are among the data available through these services.

Q: What are the roles of the various professionals in a bond issue?

Issuer

Financial Adviser

Bond Counsel

Investors

Underwriter

Rating Agencies/Bond Insurers

Paying Agent/Registrar (a bank)